Love those Z-Treats!!

Does your heart beat to the rhythm of your Chihuahua's wagging tail?
You are not alone!  
Why are we excited that the yummy dog treats are now in our Zogena store?

Here are some facts that will make you sit up:


Pet supplements — from fish oil to probiotics — has grown year over year for the past five years, according to Packaged Facts. Their nearly 200-page analysis was compiled from surveying pet owners of all ages, but according to the data, dog owners age 25-34 skew particularly high for buying supplements for their animals. Overall, dog people spend four times as much on their good boys and girls as cat people do, and last year, accounted for an estimated 78% of all pet supplement sales. 

Factors that contributed to such massive growth in pet we are many--

 — Packaged Facts’ 2019 surveys show that 43% of dog owners who purchase supplements do so online, compared to a measly 27% just two years ago. There’s the seismic surge of interest in CBD, and the “halo effect” its popularity has had in the pet supplement category. There’s the explosion of (human) wellness and self-care culture over the last few years, and its ensuing trickle-down effect on our pets: according to the report, “pet supplement purchasers are more likely to be supplement takers themselves.” And then, of course, there are the millennial customers themselves: a generation for whom pets often function like kids. (Industry experts call this phenomenon “humanization.”)

Steve King, president of the American Pet Products Association and 30-year veteran of the industry, says millennials, who recently surpassed boomers as the biggest buyers of pet products, have brought along some fairly major attitudinal shifts in what, and how, we buy for our pets. “Products that were considered perhaps luxuries by earlier generations are now considered essentials by millennial pet owners,” says King. “And that definitely feeds into the area of supplements.” --Source Vox.com The Pet Supplement Industry